Mumbai: Crayons Advertising has signed on with Croma to manage the creative requirements. Crayons will lead the business mandate from its Delhi and Mumbai offices.

“Crayons Advertising was selected after an intensive multi-agency pitch for their novel approach to creative ideation, backed by strong strategy and planning,” said the statement. “The scope of work is future forward with Croma looking to strengthen its omnichannel presence,” it added.

According to a statement, the agency will be responsible for integrated creative content creation, strategy, and innovative, meaningful communication to raise brand awareness and value.

“We look forward to working together with Crayons Advertising in the coming year to further build on the Croma brand,” said Croma - Infiniti Retail's chief business officer, ecommerce and marketing Shibashish Roy.

“We are delighted to partner with Croma in its endeavour to be the destination for all things tech,” said Crayons Advertising chief strategy officer Samir Datar. “With technology so embedded in our lives, it is the right time to build the brand further. The process for selecting the agency and the brief itself was exciting. The energy of the entire Croma team is so infectious and we look forward to working with the team to create communication that infuses this energy into the brand.”