MUMBAI: Dentsu Aegis Network’s digital arm, Dentsu Webchutney has bagged the digital mandate for TI Cycles following a multi-agency pitch after contending against 8 other agencies . TI Cycles is part of the Chennai-based multi-industry magnate Murugappa Group. As part of the mandate, the agency will handle the accounts for all the TI Cycle brands including BSA, Hercules and Lady Bird.
The mandate consists of ensuring that each brand reached out to its audience, bringing their stories to the world while keeping the products relevant and at the centre of the conversation.
The account will be handled from Dentsu Webchutney’s Bangalore office.
TI Cycles marketing and retail head Rajesh Mani was very enthusiastic about the new partnership, saying, “In this ever changing field of digital marketing, being dynamic and agile are key for our brands to remain top of mind and actively engage with consumers. Dentsu Webchutney have shown with their pitch and track record that they have the thinking and the team to help our brands consolidate their position as industry leaders on the digital front.”
Dentsu Webchutney business development EVP Gaurav Soi adds, “We are honoured that the team at TI Cycles have entrusted us with the digital mandate for their brands. As their partners, we are looking forward to developing work across digital platforms that will assist in consolidating their brands as industry leaders.”
Commenting on the win, Dentsu Webchutney Bangalore VP Gautam Reghunath too adds, “It’s been a great 12 months for us at Dentsu Webchutney Bangalore and we’ve now entered phase two of our Bangalore chapter. We’re a young, energetic agency who consider our power to spot and adapt to changing communication landscapes as our biggest advantage. Having partners who are on the same wavelength is both a pleasure, and a necessity.”
A leader in creating marketing strategies for brands such as Flipkart, Red Bull, and Airtel among others, Dentsu Webchutney has made a mark in telling engaging stories across media to a variety of audiences via their digital campaigns. Recently at the Goafest 2016, the pan-India agency won as many as 13 metals, highlighting its rise in the field of digital innovation and community-building.
