MUMBAI: FCB India has, in a significant development, announced the appointment of Jyotsana Singh Kaushik as the vice-president following the winning of Horlicks account recently. Kaushik will be based in the Gurgaon office, and will be leading the business vertical.

With around 14 years of diverse industry experience, across marketing and creative agencies, Kaushik has been associated with Tetra Pak India Pvt. Ltd., Aviva Life Insurance, GE Money, Roca, McCormick and JWT in the past.

Amongst the milestones that Kaushik set during her professional pursuit is the establishing of digital marketing as a key vehicle at Tetra Pak and Roca. Her work in marketing campaigns has won accolades at Abbys, Olive Crown Awards, WoW Award and Spikes Asia.

FCB Ulka president - north & east Debarpita Banerjee said, “Jyotsana (Kaushik) joins us with a rich experience across different food and nutrition categories. Her exposure ranges from handling the brands both as an advertising team lead to a marketing lead. This holistic view on brand management will immensely help when it comes to decoding challenges of a large heritage brand like Horlicks, in a marketplace that is ever changing for this category."

On her new role, Kaushik said, “My endeavor would be to partner with brands to co-create effective strategies that go beyond advertising and help them achieve sustainable growth.”