Mumbai: Filter Coffee Co., a full-service digital agency, started by Anuja Deora Sanctis has bagged the social media mandate of Blossom Kochhar Aroma Magic, a premium brand known for creating aromatherapy-based skin, hair, body and wellness products.

The mandate allows the agency to handle the brand’s digital marketing and strategy along with content production, social media management, influencer management, content strategy & creation across all their products. The account was won by Filter Coffee Co. in a multi-agency pitch.

Filter Coffee Co. 's founder and chief executive officer Anuja Deora Sanctis said, ”We are thrilled to be working with Blossom Kochhar Aroma Magic representing their brand in the online space. It is a brand loved by all, thanks to its all-natural and sustainable products. Having the right resources and expertise, along with a wide reach in the digital world, we are looking forward to a fruitful and long-term collaboration with such an amazing brand.”

Blossom Kochhar group of companies chairperson Dr. Blossom Kochhar said, “We have always believed that what we apply should be as natural and nourishing as what we eat. Filter Coffee Co. seems to resonate with this idea perfectly well. So we are delighted to partner with them to build our social media presence. We look forward to our association with them.”