Mumbai: Digital agency Filter Coffee Co has bagged the social media mandate of d2c grooming and personal care brand The Beauty Co., a premium product label of grooming products. The account was won following a multi-agency pitch.

As part of the mandate, Filter Coffee Co will handle the brand’s social media management, creative photography, ad creative management, influencer & celebrity management for its entire range of products.

Filter Coffee Co founder & CEO Anuja Deora Sanctis said, “We are glad to add yet another skincare brand in our roster. The Beauty Co. has some great products made of natural ingredients and we look forward to offering them some interesting solutions to enhance their social media presence.”

The Beauty Co founder Suraj Raj Vazirani said, “We are delighted to partner with Filter Coffee Co for building our social media presence. They have done some interesting work and their ideas fitted perfectly well with our product ideologies. We look forward to our association with them.”

The Beauty Co is an established skincare label, having a vast portfolio of products within four main categories – hair, body, skin, and oral. It provides the perfect pampering kits for today’s modern women and men. All these products are carefully and mindfully crafted to suit everyone’s needs. Made from natural ingredients, these products are pure, gentle, no-fuss-easy-to-use in their dressing room and sometimes even on the go.

The account was won by Filter Coffee Co. in a multi-agency pitch.