Mumbai: Wellness brand Health & Glow has awarded its digital media mandate to First Economy. 

As a part of this association, the agency will be responsible for planning the brand's media strategy and overall media buying on all the digital platforms, said the statement.

“Digital media buying has always been our strongest point and we have proved ourselves time and again. With this alliance, we wish to add value to the brand’s journey ahead and disrupt the health and wellness industry for them,” stated First Economy founder Jigar Zatakia.

Over the years, Health & Glow has offered the world a range of skincare, haircare, makeup and wellness products for both men and women. It also has in-house logistics services for the delivery of all products. The brand wants to uphold its position in the market through performance-driven marketing, it said in a statement.

“Health & Glow, with its high-quality products and unique offerings has always made its consumers happy and satisfied," said Health & Glow MD and CEO Venkatramani K. "To help the business grow, we wanted someone who had a great reputation in handling digital media buying. Great results and trusted service is what we were looking for and First Economy stood up to all our expectations.”