MUMBAI: Havas Media has bagged the digital duties of Piramal Enterprises Ltd's (PEL) Consumer Products Division. PEL is one of India's large diversified companies with presence in Pharma, Financial Services and Healthcare Information Management. The pitch was jointly won along with Havas Group’s healthcare specialists, Havas Life Sorento.

The mandate includes social media, content, ORM, SEO and website duties for PEL’s Consumer Products Division comprising of 22 brands across categories such as skin care, vitamins & nutrition, antacids, analgesics, gastro-intestinal, and baby-care. The account will be handled out of the agency’s Mumbai office.

Piramal Group is a global business conglomerate with diverse interests in Pharma, Financial Services, Healthcare Information Management, Real Estate and Glass Packaging. The Group has offices in over 30 countries and a global brand presence in more than 100 markets.

PEL’s Consumer Products Division caters to the Indian self-care market, and is one of the fastest growing businesses of the company, and is currently one of the leading companies in the OTC segment with top brands such as Saridon, Supradyn, Lacto Calamine, i-pill, i-know, Polycrol, Tetmosol, and Caladryl.

Havas Media Group, India managing director Mohit Joshi said, “We are delighted to be partnering with a renowned meaningful brand like Piramal that caters to the Indian self-care market with a purpose to improve people's lives by offering products that address their routine-disruptors. Havas with its combined capabilities from creative, media and healthcare divisions, manifested in our ‘Village’ Together model, will aim to provide the best consumer-centric solutions to the client. Based on the philosophy of 'Doing Well and Doing Good', Piramal Group is known to create long-term value for its stakeholders and the community at large, and we are delighted to be their trusted torchbearers in this journey.”