NEW DELHI: Bengaluru-based personal care brand Health & Glow Retail has appointed Hiveminds Innovative Marketing Solutions, the digital specialist of Madison World, as its official digital agency on record.

Health & Glow managing director and chief executive officer Venkataramani K said, “During the last year, we’ve seen a growing demand on our digital channels, especially the H&G mobile app. We now want to capitalise on this trend to bring in more international brands and H&G label products to a vast majority of customers spread across the country. We are confident that HiveMinds will bring in the required expertise and innovation to support our scale-up plans over the next three years.

HiveMinds founder & CEO Jyothirmayee JT said, “Health & Glow is a beloved brand and we are delighted to be partnering with them to chart out the next phase of growth. Retail industry has faced tremendous challenges in the last 18 months, but with the digital channels scaling up, there is a huge potential to expand beyond the limitations of the physical stores. We look forward to a great growth journey along with the H&G team.”