MUMBAI: With an intention of expanding its service to new markets outside Souteast Asia, iflix, has announced a few appointments to its leadership team. Christian Toksvig has joined as head of International business whereas Nader Sobhan is the head of Middle East and North Africa. Andre De Wet joins iflix as head of Africa.

Now available in Malaysia, Thailand, the Philippines and Indonesia, iflix will continue to roll out its world-class service to key additional emerging markets in the coming months.

iflix group co-founder and CEO Mark Britt said, “I am incredibly excited to welcome Christian, Nader, and Andre to our growing family. Localization is the key to iflix’s strategy and with their outstanding track record and proven expertise in international expansion and business development, I am confident they will drive the business forward into exciting, new markets following on demand.”

Prior to joining iflix, Toksvig was the CEO of Stock Unlimited and has launched and grown four global media brands across five continents. He will be instrumental in driving strategic partnerships with telecom operators across Asia, the Middle East and Africa.

Sobhan founded Iktomi which has operations in Dubai, Barcelona and Bangkok. He previously also led the strategic planning of the digital directorate at MBC, the leading free-to-air broadcaster of the Arab world. With his extensive experience in digital products and broadcast entertainment in the Middle East and North Africa, Sobhan will be the driving force behind the Company’s expansion into the region.

Wet was with Price Check as the CEO, one of Africa's e-commerce sites, where he grew by more than 700% during his 3-year tenure. He hails with extensive expertise in management, marketing, strategy and business development in developed and emerging economies.