Mumbai: Following a multi-agency pitch, personal hygiene and wellness brand for women Imbue Natural has onboarded Gurugram-based digital marketing agency Lyxel&Flamingo to manage its media marketing mandate.
The mandate entails search advertising, discovery and display advertising, platform-specific ads, SEO, influencer management, and digital media buying, said the statement. "The agency is entrusted with leveraging its collective creative, strategic, and media marketing skills to enhance brand recall, brand loyalty, digital footfall, engagement, and conversions," it added.
“Recent consumer trends show that women are becoming more aware & vocal about their awkward needs,” Imbue co-founder Aastha Sharma said. “With the fast-changing nature of consumer outreach, emerging new business opportunities and in line with our strategy of being digital-first, we are very excited to partner with Lyxel&Flamingo and take forward our mission to de-stigmatise feminine wellness. We found Lyxel&Flamingo to have the right mindset to help us translate our strategy and vision into a new reality for our consumers.”
Imbue Natural is a female-first brand that draws inspiration, wisdom, and values entirely from nature, according to the company. “To be their voice and create a safe platform where we can initiate dialogue about issues related to women’s health that are often neglected or ignored for no greater reason than a mere inconvenience,” is the mission that drives the brand.
Lyxel&Flamingo chief operating officer Shreyansh Bhandari said the intimate hygiene and wellness segment is fairly nascent in the country and there is a huge scope to educate users and increase awareness amongst urban Indian women. “Our team of young and passionate professionals believe in the power of a holistic, well-rounded digital strategy to create a stronger brand recall and an increased engagement with a brand's key consumer segments. Backed by our deep and extensive understanding of the digital marketing landscape, we will strive towards magnifying Imbue Natural’s digital communication and engagement to a wider scale,” he added.
