Mumbai: Interactive Avenues – A Reprise Network Company, the digital arm of Mediabrands India has won the digital media duties of personal care & healthcare FMCG major Emami, following a multi-agency pitch. The account will be managed by the agency’s Gurugram office.

The agency will drive the entire paid media mandate for both Emami and Emami Agrotech as well as The Man Company, an associate company of Emami.

“We are thrilled to have joined hands with Emami, a household name that resonates with a huge fraction of the country’s demographic. As for our strategy, we emphasised on making media measurable and accounting it against business outcomes," said Interactive Avenues – A Reprise Network Company CEO Amardeep Singh. "Taking into consideration how the cookieless future is going to disrupt businesses, our proprietary Identity solutions will futureproof Emami against it. Hence, basis a full-funnel business outcome model, the team crafted customised digital solutions that connected Media, Experience, and Content, in the most seamless flow."

Talking about the association, an Emami spokesperson said, “We look forward to working with Interactive Avenues as they have the relevant experience and expertise to handle our brand’s digital amplification.”