MUMBAI: The 120 Media Collective’s creative powerhouse, Jack in the Box Worldwide bags the creative and digital communications mandate for Fast&Up, an innovation in the sports nutrition category. The core objective of these campaigns is to spark conversations and drive product usage across sports and fitness communities.

Sharing his thoughts on the partnership, The 120 Media Collective president and chief operating officer Kaizad Pardiwalla said, “We’re excited to partner with Fast&Up and be a part of their journey to revolutionise sports nutrition in India. Using Fast&Up’s diverse athlete roster, Jack in the Box Worldwide has conceptualised three exciting campaigns that leverage the power of content marketing to drive business impact for the brand.”

Remarking on this selection, Aeronutrix Sports Products Pvt Ltd CMO Varun Khanna said, “Fast&Up is excited to work with Jack in the Box Worldwide and the rest of The 120 Media Collective for its content and communications.  The team is extremely creative and are fitness enthusiasts themselves thus making the content organic and relatable. As a brand, Fast&Up is keen to work with partners who have a young and fresh take on active nutrition and can communicate the same in an innovative manner.”