MUMBAI: Marico has awarded digital creative duties for its botanical hair tonic, True Roots, to Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective.  

True Roots is Marico's latest offering in the personal care space and the agency will be responsible for building the brand's presence across multiple digital platforms.  

Commenting on this, , The 120 Media Collective president and chief operating officer Kaizad Pardiwalla said, “It’s a privilege for anyone to be able to work on the launch of a breakthrough innovation and we are thrilled that we’ve been entrusted with this opportunity by Marico. The True Roots team is as passionate about digital as we are and together, we have created content that we believe will deliver significant business impact for the brand.”