Mumbai: Digital agency Kinnect has bagged homegrown tyre brand Ceat Tyres' digital media mandate. The account for the flagship company of the RPG Group was won following a multi-agency pitch.

The agency will be responsible for strengthening the brand's digital ‘tyre prints’ and will focus on social media management, creative communications, web development, as well as influencer outreach requirements of the brand, it said in a statement.

Kinnect will primarily focus on driving brand awareness through creative campaigns, as well as provide innovative solutions and ideas that enhance customer experience and build brand salience through various digital touchpoints.

Commenting on the partnership Ceat CMO, Amit Tolani said, “We endeavour to solidify our leadership in the mobility category, and Kinnect is a perfect partner to do this for us, impactfully. Digital communication will play a key role in our efforts to connect with our end customers, and the agency’s creative capabilities will gear us towards forging a more personalised relationship with them. Kinnect perfectly fits the bill of meeting our expectations.”

Kinnect CEO Rohan Mehta added, “Ceat has given us the responsibility of being their custodians on digital - and we’re extremely excited to take it on. We look forward to exploring diverse opportunities to strengthen its digital footprints. We endeavour to push boundaries to drive great brand sentiment and devise effective strategies that make a business impact.”

Founded in 1958, Ceat is one of India's largest manufacturers of two-wheeler and four-wheeler tyres.