Mumbai: Digital-first creative PR agency Lintas Live has bagged PR and social media mandate for Bayer India’s consumer brands Saridon and Supradyn, after a multi-agency pitch. This comes on the back of Lowe Lintas’ win for the creative mandate of these brands earlier this year.

“In our endeavour to steer the category towards growth by bringing in new users, we are excited to partner with Lintas Live, an agency which understands the business ask and shares our ethos/belief," remarked said Bayer Consumer Health India country head Sandeep Verma. "Lintas Live’s unique approach focused on creative work along with the amalgamation of strong insight led planning enabled both brands to reinforce their visibility in the consumer health space."

A robust content-led marketing plan has been devised across functions, leveraging relevant and exciting new-age formats that the target audience enjoys, the agency said.  

Lintas Live will employ cutting-edge social listening tools for relevant and engaging ‘always-on’ communication. The insight-driven integrated strategy aims to deliver a fresh moment marketing approach for the social platforms of Saridon and Supradyn. It will also leverage eye-opening, topical research findings and collaborations to increase brands’ visibility through PR and impactful content, it added.

“As we embark on a new journey of reinvention for Saridon and Supradyn, we were looking to partner with a forward-thinking agency that understands our vision and demonstrates par excellence capabilities," said Bayer Consumer Health India head - marketing and digital Ritu Mittal. "This is where Lintas Live stood out powered by their unmatched passion, which helped us seal the partnership decision.”

This win further strengthens Lintas Live’s expertise in consumer health and adds to its diverse client portfolio across technology, aviation, luxury, lifestyle, F&B, real estate, hospitality, and tourism sectors, said the agency.

“We are honored to partner with Bayer India at such a critical juncture for their prestigious brands Saridon and Supradyn," stated Lintas Live president Ameer Ismail. "This is an exciting time to partner with an excellent team focused on a dynamic vision for the company and the Indian consumers. We look forward to deploying our unique approach of LIVE storytelling to achieve disruptive/high impact results for both brands."