Mumbai: L&K Saatchi & Saatchi, an integrated business and brand growth agency has bagged the retail communications mandate for Audi India.

The automaker brand has engaged the services of L&K Saatchi & Saatchi to support its dealer network across India for its marketing initiatives. The agency’s role will be to make sure that there are efficient consumer engagements and brand experiences across touchpoints, said the statement.

“We are happy to have an experienced team of L&K Saatchi & Saatchi as our partners for our retail communication," said Audi India marketing & PR head Gaurav Sinha. "In this new 'unlock' era, it becomes imperative to drive innovation at the last mile along with driving our brand philosophy of 'Future is an Attitude'. It is this understanding of the brand that made L&K Saatchi & Saatchi stand apart from the others.”

Audi, the German luxury car manufacturer, is set up as a national sales company operating as a division of Skoda Auto Volkswagen Group Sales India Pvt Ltd. As part of this setup, Audi has multiple dealers allocated who represent the brand across 38 cities in the country.

"We pride ourselves in understanding the automobile category the best and it is that expertise that was represented to the team at Audi India," stated L&K Saatchi & Saatchi executive VP of head North and East Atin Wahal. “In the context of today, we believe that retail communication has moved beyond POSM. It is now about how we make consumers experience 'Brand Love' for the brand and look forward to this challenge."