MUMBAI: Lodestar UM, part of the IPG Mediabrands network, has won the media mandate of global online restaurant reviews and food delivery platform, Zomato , following a competitive pitch.

Lodestar UM will manage the integrated media mandate for Zomato, including strategy, planning and buying. The account will be handled from the Gurugram office led by Hema Malik, COO, Lodestar UM.

Talking about the win, Malik said, “I am really excited and my personal love for food also makes this victory uniquely special. Zomato is a dynamic consumer-centric brand that thrives on agility and innovation. We integrated this thinking in our strategy for the brand. I am delighted that Zomato has chosen to partner with us in their brand journey.”

Zomato CMO online ordering Sandeep Anand commented, “We are delighted to partner with Lodestar UM and look forward to working with them as we continue to build more experiences around food for our users. We are confident that Lodestar UM’s bold and innovative thinking and deep consumer insight will help us deliver our brand message and drive our business forward.”