MUMBAI: Madison Media has been appointed as the Media AOR for Medlife—one of India’s largest e-health platforms. The account was won in a multi-agency pitch and will be handled by the agency’s Bangalore office – Madison Media Omega. 

Earlier this year, Medlife.com had handed over its creative mandate to Lowe Lintas Bangalore, which was earlier being handled by Soho Square.

Commenting on the win Madison Media & OOH partner and Group CEO Vikram Sakhuja said, “Treatment of illnesses, especially those that are chronic in nature, takes its toll on all of the patient’s resources. MedLife through its online pharmacy, consultations, path testing, etc., liberates the life of the Patient. We see this as a category that is at the tipping point of explosive growth. It is super exciting to partner MedLife on this journey.”

Madison Media Omega chief operating officer Dineshsingh Rathod said, “We are excited to have Medlife on board and are looking forward to a long and mutually rewarding partnership.” 

Medlife chief marketing officer Meera Iyer noted, “We believe Madison has the data-driven approach that is required in today’s fragmented media landscape in reaching out to our customers. This partnership with Madison will definitely be a positive one and we look forward to strengthening our position as India’s largest e-health platform further.”