MUMBAI: Madison Media and Hiveminds, the digital specialist agency of Madison World have won the digital media mandate for Domino’s in a multi-agency pitch. The scope of work includes all forms of digital marketing including digital strategy, programmatic buying, digital media buying, performance, and SEO marketing campaigns.

Jubilant FoodWorks Ltd chief digital officer Anand Thakur said, “We believe that HiveMinds' innovative digital approach in the online marketing space will help Domino's to address it's current and long-term business goals. Their insightful understanding of present-day India's digital landscape and efforts on delivering the best to clients are a great fit as we collectively aim to achieve scale and growth."

Madison Media & OOH partner and group CEO Vikram Sakhuja said, “Our relationship with Domino’s goes back 15 years and we are delighted that Domino’s has now entrusted us their Digital mandate. Digital will play a key role in their business growth and HiveMind’s team will work along with Madison Media team to provide a holistic solution to Domino’s.”

Hiveminds founder and CEO Jyothirmayee JT said, “HiveMinds is arguably one of the strongest performance marketing agencies out of India. We are confident that we will be able to add a lot of value to Domino’s and contribute to their growth.”

HiveMinds recently won the Google Premier Award for best work in the core category of Search innovation for its work on Curefit.