MUMBAI: MakeMyTrip has appointed Isobar India, a global full-service digital agency, from the Dentsu Aegis Network,as its digital agency, with the mandate to handle digital brand engagement and social media management duties.

Isobar India MD Shamsuddin Jasani said, “It’s a great achievement for us. Over the past few months, the team has worked diligently and passionately in making the brand’s recent campaigns a huge success. We are thrilled to work with the biggest and the most credible online travel agency in India.”

Isobar India VP Gopa Kumar added, “It’s a big privilege to be the digital partner for MakeMyTrip. The team is geared up to give their best and come up with exciting digital solutions for the brand in keeping with our focus on brand narratives leading up to brand commerce.”

MakeMyTrip.com, India’s leading online travel company was founded in the year 2000 by Deep Kalra. Today, it is much more than just a travel portal or a famous pioneering brand - it is a one-stop-travel-shop that offers the broadest selection of travel products and services in India. MakeMyTrip is the dominant market-leader with 47% market-share (PhocusWright, 2013), a fact evinced by the trust placed in it by millions of happy customers.