MUMBAI: Network Advertising, an independent advertising, has announced that it has bagged the above-the-line creative mandate for Mahindra Lifespace Developers Limited, following a multi-agency pitch. To be serviced out of Network’s Mumbai office, the mandate includes all B2C and B2B projects across India by Mahindra Lifespace.

Mahindra Lifespace is focused on sustainable urbanisation through distinct business lines across geographies, including mid-premium segment residential projects, affordable housing, and integrated cities and industrial clusters.

Recently, Network Advertising also won the full-service mandates from Metropolitan Stock Exchange of India (MSE), Firestone Tyres and Vinod Cookware.

Network Advertising MD Vinod Nair said, “Given its vision and scale, we feel we can partner the brand to its rightful space in the mind of the consumers and the competition."

Mahindra Lifespaces vice-president – marketing & CRM Sunil Sharma said, “We were seeking a partner who would match our values, while executing a strategic framework to differentiate and build on our strengths. Network, with its long standing partnerships with clients, demonstrated what can be delivered when there is stability and involvement from the leadership and an experienced team to power the set agenda.”