MUMBAI: Renowned film production house Red Chillies Entertainment (RCE) has extended its existing partnership with White Rivers Media, and has awarded its digital mandate to the agency for 2019 as well.

Speaking on the same, Red Chillies Entertainment head of marketing Binda Dey said, “It’s been great working with an enthusiastic and proactive team at White Rivers Media. We look forward to continuing our existing relationship with them, for Badla and others.”

White Rivers Media chief executive officer and co-founder Shrenik Gandhi added, “We are stoked to be a part of Red Chillies Entertainment’s journey yet again in 2019, and are gearing up to churn out some exciting campaigns.”

Red Chillies shared in a press statement, the year 2019 will be a power-packed year for Red Chillies Entertainment as its upcoming movie, Badla, starring Amitabh Bachchan, is slated to release this year. The association with White Rivers Media is a perfect synergy at this point as Red Chillies Entertainment and White Rivers Media conceived some incredible campaigns for Zero, cleverly employing MarTech to deliver fresh and unique fan experiences.