Mumbai: SGA PR, the public relations practice of Strategic Growth Advisors Pvt Ltd (SGA), has won the PR mandate for Equitas Small Finance Bank, a subsidiary of holding company Equitas Holdings Ltd.

The PR mandate includes working on the bank’s research-based strategic narrative, focused communication, brand building, and corporate engagement, said the statement.

“We are delighted at having forged yet another association rooted in trust and quality service," said SGA head of PR practice Purvi Shah. "Equitas Small Finance Bank’s belief in our tenacity and unique growth-centric approach to public relations only reaffirms our faith in our capabilities and dedication to take the SGA legacy forward.”

“For a banking institution, it is very important to have a strategically a partner, who is perceptive of the industry and well-rooted in the media world," said Equitas Small Finance Bank head of marketing, branding and corporate communications Vignesh Murali. "We are very thrilled to have on board with us the SGA PR, as we continue to grow and expand, and are confident in the abilities of its stellar management and research-driven ideologies."