Mumbai: Full-service creative digital marketing agency Sociowash has won digital mandate for Hero Lectro, which falls under Hero Cycles Ltd, in a multi-agency pitch. The mandate consists of coming up with breakthrough digital marketing strategies and amplification of the social media presence and was won by the agency’s Delhi office.

Sociowash will primarily focus on crafting digital campaigns for the brand to amplify its reach and awareness and create an active online community. The agency will be looking at using all the relevant social media platforms and turning this new-age product into a must-have lifestyle product, it said in a statement.

"This new partnership gives us a great deal of confidence in building a future we've always envisioned as a brand," said Hero Lectro CMO Rachit Gupta. "From early on Hero Lectro has focussed on tech and digital platforms, be it in our e-cycles themselves or in our marketing strategy. As the category expands at a fast pace year on year, our investment and dependency on digital marketing take more importance than traditional media."

Sociowash co-founder Pranav Agarwal shared, "Not only are we proud to have won the mandate, but also elated to be the ones to present products that are energy-efficient, life-changing, and incontestably defining the future of mobility.”

“Looking forward to building a new and fulfilling path together with the brand, strategically as well as in terms of reaching out to the audience on a deeper level with our instruments of creativity and planning,” he further added.