MUMBAI: Wavemaker India has won the creative and social media mandate for Tata Global Beverages’ tea and coffee brands in India.

The mandate includes building the social media profile for the India tea and coffee brands of Tata Global Beverages on social media, developing a social media strategy, and strengthening Tata Global Beverages’ position in the category.

The account was won post a multi-agency pitch.

Tata Global Beverages global media lead Sonia Serrao says, “As part of a move to consolidate the social media mandate for our India tea and coffee brands, we evaluated multiple agencies. We finalised on Wavemaker because of their interesting and creative ideas coupled with their in-depth understanding of the category. Their passion towards the brand and ideas were in-sync with our brand philosophy.”

Wavemaker India managing partner Kishan Kumar MS adds, “Working with Tata Global Beverages has always been a great experience for us. We are extremely delighted to be their social and creative partner. This is a testimony to some of the great work done by the team on their brands.”