MUMBAI: Following a multi-agency pitch, Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has won the digital and social media duties for Uber in the India and South Asia region.

The account will operate out of the agency’s Bengaluru office.

Uber India and South Asia head of marketing Sanjay Gupta says, “Dentsu Webchutney is an agency that has a track record of working on some of the most dynamic and impactful digital campaigns. We believe they have the right expertise for a brand like Uber. Uber’s journey in the region is only getting started and we are excited to partner with Dentsu Webchutney to tell the story of how Uber is shaping the future of urban mobility in India.”

Dentsu Webchutney executive vice president Gautam Reghunath adds, “We long for opportunities to partner with consequential companies that shape society. More and more, technology brands expect dexterity in understanding their core vision, for solutions that marry the future to the present. This chance to work towards realising Uber’s vision is a true privilege. Our interactions with the team here have been a wonderful bonus and we see both sides challenging each other in our quest to create meaningful, effective work.”

With this new association, Dentsu Webchutney has added another technology brand in its client roster, joining others like Flipkart, Airtel and Quikr.