Mumbai: WATConsult, an Isobar company & hybrid digital agency from dentsu India has bagged the digital creative mandate for TripMoney, the fintech enterprise from the MakeMyTrip group. The account was won following a competitive pitch process and will be managed by the agency’s Delhi office.

As per the mandate, WATConsult will be responsible for digital creatives, social media management and content marketing. It will also include strategising and amplifying TripMoney’s social media presence across platforms to increase engagement and brand recall,  said the statement. 

The agency will be working in tandem with the marketing team at TripMoney to craft strategies and initiate campaigns that are aligned with the brand’s goals, it added.

“Our aim is to engage with customers through meaningful marketing and communication interventions across platforms by highlighting the various utilitarian benefits of using TripMoney and its offerings,” said Go-Ibibo and TripMoney brand head Abhinav Narula. “We are looking forward to this new journey together with WATConsult.”

On winning the mandate, Isobar India group CEO Heeru Dingra added, “We are thrilled to have this opportunity to partner with TripMoney. I believe it is WATConsult’s in-depth understanding of social media, our consumer-centric approach and data-driven insights that got us on board. We look forward to a great association ahead.”

"With the travel restrictions being lifted and many venturing out like before, TripMoney easing travel from a financial POV, becomes a lot more relevant now," stated WATConsult managing partner Sahil Shah. "We are excited to partner up with this new-age brand that will give us a blank canvas to paint on. We look forward to doing some great creative digital campaigns going forward.”