NEW DELHI: Yellophant Digital has won the digital marketing mandate for financial advisory firm ExpertMFD, following a multi-agency pitch.

The agency will be managing the brand’s digital marketing duties, comprising creative and content solutions, social media management, digital campaign strategy, media planning and buying, ORM, SEO, and SEM. ExpertMFD assists individuals to become financial entrepreneurs for the mutual fund industry

CIEL MD Himanshu Vyapak said, “We have about 2.3 crore unique mutual fund investors in India. The growth in mutual fund distributors has not kept pace with the growth of assets in the mutual fund industry. We endeavor to build a strong foundation and a cohesive growth environment for future financial experts to create Atmanirbhar India by providing a full-stack end-to-end platform for anyone who wants to become a mutual fund distributor. This is a big opportunity and as 90 per cent of the Indian audience has become social media savvy, we want to create a huge impact on various digital platforms.”

Yellophant Digital co-founder Preksha Seth said, “It is the first time in India that all of the Mutual Fund Industry is coming together to create a revolution in investing. We are fortunate and grateful that we have this responsibility to build the digital-first brand from inception.”