MUMBAI: Digital marketing agency, Social Kinnect adds another client to its portfolio - Youva from the house of Navneet. Youva is a stationery brand that has been specifically designed for the youth of the country to promote the “art of being cool.”

With the latest collection, it intends to make studies fun and exciting. The range includes notebooks, drawing books, pencils, colour pencils, wax crayons, sharpeners, erasers, geometry boxes, glue, clay and more.

Social Kinnect will be responsible for driving and delivering the overall social media requirements for the brand. The agency will take charge of creative strategy and execution, social media management, performance creative development, website development and influencer marketing for Youva. Social Kinnect has a long history of creating innovative campaigns that appeal to millennials, thus making it the ideal partner for youth-oriented Youva.

Commenting on the new account win, Social Kinnect CEO Rohan Mehta said, “We are excited to have Youva on board. We will use our expertise in creating compelling campaigns for the youth that also deliver business impact to help Youva reach the right audience. We look forward to doing some path-breaking work with Youva.”

Navneet Education Ltd director – stationery division Shailendra Gala said, “Youva from Navneet has always believed in keeping up with the times and being relevant for our consumers. Social Kinnect, with their expertise in all things digital, will partner with us in sustaining an engaging conversation with the youth. We are delighted with the association and look forward to an enriching and fruitful year ahead!”