MUMBAI: MEC India, a leading media agency, was recently awarded the mandate for media duties for The Hindu Group after rounds of scouting. The account will be handled by MEC’s Chennai branch.

Kasturi & Sons Ltd (KSL) is a 138-year old institution and India’s leading media house, best known for its flagship English-language newspaper, The Hindu, since 1878. It was the first media house in India to start online news operations and has multiple daily newspapers, magazines and online portals, including The Hindu Business Line, Sportstar, and Young World.

Commenting on the win, MEC general manager Rajendra J Prasad said, “We are eager to combine our talent & range of services to deliver standout brand work & outstanding business results.”

Speaking on appointing MEC as a media partner, The Hindu Group AVP - marketing & strategy Sathya Sriram said “MEC’s integrated approach combined with their understanding of consumers and how they engage with our brands make them the perfect partner to handle our mandate."