Mumbai: American watches brand Esprit has launched a new campaign called 'Redefine Time' with Bollywood actor Ananya Panday. The brand campaign will be promoted through all desired media avenues. 

With this latest campaign, the brand aims to establish its connect with millennials and Gen Z. The brand film featuring the millennial actor aims to give a message to 'Redefine Time' by flipping worldly rules and forgetting outdated norms.

“I always want to be associated with brands that can resonate well with my personality. The brand campaign 'Redefine Time' is so powerful and every woman can relate to it," said Ananya Panday. "The entire campaign shoot was planned in the most non-stereotype manner, matching the non-stereotyped outlook of the brand completely. The designs, the innovation, the bling, and the costing will surely drive a lot of attention of the GenZ and I am looking forward to adding a lot of value to the brand during our association.”

“Esprit is a brand that creates a positive change. It adds a spark in everyday life through radical positivity: Life is more complicated and hectic than ever before," commented AP Group COO Adi Shroff. "Through this campaign idea our customer will be able to relate herself and also the brand will get the right amount of push and edge to attract the retail partners to the new beginning of Esprit Watches in India."