MUMBAI: A campaign as refreshing as that first morning brush is what happens when a beloved brand and a cultural icon join forces. Anchor Oral Care is making big waves in Odisha by appointing renowned Odia actor Archita Sahu as its brand ambassador. This move signals Anchor’s deep commitment to the region, strengthening its market presence and reinforcing its position as a leader in oral care.

Odisha has always been a priority for Anchor, and this latest step underscores its dedication to meeting the evolving oral care needs of Odia families. With Sahu—a household name known for her credibility, cultural connection, and widespread appeal—leading the charge, Anchor Oral Care is ready to win even more smiles across the state.

To celebrate this milestone, Anchor Oral Care has rolled out two brand-new campaigns, ensuring a powerful brand message that resonates with Odia consumers.

“Laal. Kamaal. Bemisaal.” – This campaign spotlights Anchor Red Toothpaste, a trusted herbal formulation with 10 Ayurvedic benefits and 6 core Ayurvedic ingredients. The TVC captures a fun yet relatable shopping moment, demonstrating why this toothpaste is the top choice for stronger teeth and healthier gums.

“Naye Zamane Ki Nayi Suraksha” – Featuring Sahu, this campaign highlights the importance of complete oral care for the modern Odia family. It positions Anchor Oral Care as a scientifically advanced, ethically conscious brand, promising whiter, stronger, and healthier teeth with its 100% vegetarian formulations.

Anchor Consumer Products director Karan Shah expressed his enthusiasm for this strategic move, “At Anchor Oral Care, we are committed to providing high-quality, effective, and natural oral care solutions. Odisha is a priority market for us, and our investment in this region reflects our dedication to serving consumers with superior products that meet their needs. Partnering with Archita Sahu marks a significant milestone in our journey, and she will play a crucial role in raising oral health awareness across Odisha. These initiatives will enable us to deepen our engagement with consumers, expand our distribution, and strengthen our position in the oral care category. With a legacy of trust and quality, Anchor Oral Care remains devoted to offering innovative solutions tailored to the evolving needs of Odia consumers.”

Adding to this, Anchor Consumer Products creative director Kunal Shah provided insights into the campaign’s vision, “With ‘Laal. Kamaal. Bemisaal.’ and ‘Naye Zamane Ki Nayi Suraksha,’ we aimed to create a fresh and culturally relevant narrative that resonates deeply with Odia consumers. Anchor Oral Care is more than just a product—it’s about building trust and reinforcing the importance of holistic oral health.”

Sahu shared her excitement about this partnership, “I am thrilled to collaborate with Anchor Oral Care, a brand synonymous with trust, innovation, and holistic oral health. Good oral hygiene is essential for overall well-being, and I truly believe in Anchor’s dedication to providing effective and modern solutions for families. I look forward to being part of this meaningful journey.”

Beyond the TVCs, Sahu will actively participate in digital campaigns, in-store promotions, and consumer engagement events, further deepening the brand’s reach across Odisha. Her real-life personality and strong cultural resonance make her the ideal ambassador to foster genuine connections with consumers.

Odia consumers have long shown a strong preference for herbal and natural oral care products, making Anchor Red Toothpaste the perfect choice with its unique blend of six Ayurvedic ingredients. With an ever-growing demand for high-quality, trusted oral care solutions, Anchor Oral Care is poised to become a household name in the state, delivering effective and innovative solutions tailored to Odia families.

Through this expansion, Anchor Oral Care is setting new benchmarks in oral hygiene, proving that a smile isn’t just about teeth—it’s about trust, tradition, and a touch of modern science.