NEW DELHI: Bajaj Pulsar has been a trailblazer in changing the face of the Indian motorcycle industry singlehandedly, with its unique communication and product line-up. And it is all set to blaze new trails in this new campaign that highlights the performance and technology of its range of motorcycles, with a very relevant message going out to all riders. More than just a TVC, it’s going to be the new way we ride in the challenging time of today.
The pandemic has changed our lives in more ways than one. And now, in the new normal, the new habits acquired are here to stay. A motorcycle has become one of the safest modes of travel in these times. But the Pulsar is no ordinary motorcycle; it follows the new rules of the game in its signature style! It is no secret that the Pulsar is a thrill machine. And thrill is the code it always lives by. No matter how times change, the one aspect that will bind every pulsar rider will be the thrill of riding it.
The TVC features two riders performing gravity defying stunts with just one underlying rule, maintaining a minimum of 6 feet distance (’2 gaj ki doori’) between them at all times. Highlighting the adherence to the new normal, yet at the same time, not forgetting the desire to thrill.
Bajaj Auto head of marketing Narayan Sundararaman said, “Pulsar as a brand has always been the one to break boundaries and set new benchmarks. Be it technology or gravity-defying stunts, Bajaj Pulsar has always aspired to inspire. With new rules being written in this new age, what does not change is the fact that the product range designed and developed in India is still a bestseller and a world-beater. There is also a surprise for our legions of Pulsarmaniacs where they get a sneak peek of the new Pulsar NS editions in the film.”
Ogilvy India chief creative officer Sukesh Nayak says, “Pulsar ‘Two chalk lines’ is about our spirit of never giving up. It’s about us having the courage to ride out of this challenge too.”
Pulsar currently has variants ranging from Pulsar 125 to the flagship Pulsar RS200. This year it launched a new Split Seat variant in Pulsar 125 with an aim to expand its presence in the segment further by giving the sportiest offering amongst the peers.
