NEW DELHI: Taking the humble peanut and elevating it to suit classic and contemporary taste buds, Bikano has introduced Peanut Ball, another mouth-watering offering from its stables.

When it comes to this peanut-based snack option, “taste lies at the core”, thereby delivering what a really foodie wants.

“By improvising the humble peanut into Peanut Ball as one of the crunchiest and tastiest peanut-based snacks, we wanted the snack lover to really relish and feel the crunchiness with every bite that he takes. At the same time, the spiciness of it would give an instant punch and impact of eating something extraordinary to those eating it,” said Manish Agarwal, director, Bikano Group.

“In India, eating moongphalee or peanuts has been a cultural thing. Not only do we eat peanuts during the evening hours for a light snack, we often discuss several day-to-day matters with relatives, friends and colleagues while peeling off peanuts and tossing those little nuts into our mouths. To that extent, the carefully prepared Peanut Ball literally turns out to be your food for thought,”  added Agarwal.

Given the popularity of peanuts, the brand has priced the Peanut Ball reasonably at Rs 10 only. With a view to ensure its widest possible availability, the product has been stocked across the company’s general and modern trade network.

The Peanut Ball is the latest addition to Bikano’s extensive product portfolio. Last month, the brand successfully launched its line of flavourful and healthy multi-grain chips.