Mumbai: Birla Estates Pvt Ltd, the real estate arm of the Aditya Birla Group and a wholly-owned subsidiary of Century Textiles and Industries Ltd has launched ‘Real Advice,’ a ground-breaking campaign that aims to raise awareness and educate Indian audiences on the real estate sector. The ‘Real Advice’ campaign by Birla Estates provides insights, information, and educates and empowers individuals to make informed decisions about real estate.

The campaign features a series of short films, a microsite, and digital content addressing common real estate challenges and questions many people encounter. Films featuring Vicky Kaushal make real estate easy and simple for a wide audience. From demystifying real estate jargon to highlighting nuances of property evaluation, this campaign offers practical advice for anyone interested in the real estate market.

The content covers the home buying process, real estate terminologies, insights on interiors, and more. With this campaign, Birla Estates aims to empower viewers with knowledge while also promoting greater understanding and clarity within the real estate space. Through 'Real Advice,' Birla Estates is setting a new standard for consumer education in real estate, making the journey clearer and more informed for all.

Birla Estates MD & CEO K T Jithendran stated, "At Birla Estates, our core values are built on a customer-first approach, where transparency, trust, and integrity are paramount. This campaign reflects our commitment to these principles, aiming to empower our customers with the knowledge they need to make informed decisions. As the real estate  sector continues to thrive, with more and more people investing in their dream homes, initiatives like 'Real Advice with Vicky Kaushal' play a crucial role in ensuring that buyers feel well-supported and informed throughout their journey.”

Birla Estates marketing head Anitha Krishnan added, "The intent of the ‘Real Advice' campaign is to empower the consumer with knowledge and information. We aim to achieve this through a holistic approach using microsites with blogs, podcasts, chatbots, as well as the films. We’ve created a seamless ecosystem where real estate knowledge is always within reach, and we intend to keep evolving this. This initiative not only reflects our customer-first approach but also introduces a fresh way to engage with the evolving world of real estate.”