MUMBAI: Air conditioner manufacturer, Blue Star, recently entered the air cooler market with its own brand: Windus.

Blue Star in association with its advertising partner FCB Interface, has created an ad film that communicates the product’s benefit in a truly interesting manner. Four young women visiting their friend’s house on a hot summer day slip into winter wear just before entering the house. And why? Because their friend’s house has a Windus air cooler from Blue Star.

Blue Star joint managing director B Thiagarajan mentions, “Blue Star launched its range of Windus air coolers last year with the strategic goal of pursuing new opportunities in areas adjacent to its current businesses. The new TV commercial for the upcoming summer highlights that the Windus range of air coolers provides winter-like absolute cooling even in the scorching summer season.”

The communication focuses on a stylish imagery for the product, along with maintaining Blue Star’s premium brand personality in the minds of the consumers.

The Company continues to increase its investments in this product category, with the objective of establishing Blue Star as a significant player in this segment.

FCB Interface CCO Robby Mathew says, “What do you do when you enter a category where everyone’s saying the same thing in the same way? The answer is this film. A simple plot where guests are padding up in layers to visit a Blue Star home in summer! The beautiful lensing, the music and Blue Star’s offbeat humour, all come together to make a film that is way outside the category.”