MUMBAI: As polling for the much-awaited General Election 2019 gets underway, BookMyShow—the entertainment destination has come up with its digital campaign #ChooseWisely which is conceptualised and executed by BBH.

The new campaign urges citizens to step out and cast their vote and encourages people to acknowledge the power they possess and the larger role they play in shaping the country’s future by choosing to vote wisely. 

BookMyShow head marketing and business intelligence Marzdi Kalianiwala said, “As India’s leading entertainment destination, BookMyShow caters to millions of consumers who step out of their homes for all their out-of-home entertainment needs. With the General Election upon us, we urge all citizens to step out of their homes for an impactful reason through our campaign #ChooseWisely and cast their vote responsibly. So, leave the entertainment to us and #JaoVoteNow!”