NEW DELHI: It’s Valentine’s Day and along with love, there are numerous ad campaigns in the air trying to woo their love-soaked customers. Like every year, brands across categories have curated some special campaigns to spread a little more cheer during theseason of love. But this time, it’s not only romantic relationships that are being celebrated but also heartbreaks and other forms of love too. Have a look at how brandsville is celebrating Valentine’s Day 2020 with innovative adverts:
Britannia Little Hearts makes heartbreaks sweeter
Not everyone gets lucky in love but even the smallest of romantic moments can be made special. This is the idea that Britannia Little Hearts has morphed into a Valentine’s Day campaign this year, with the hashtag #HeartbreaksCanBeSweet. The brand also gives an opportunity to consumers to personalise this ad with a message for a loved one who has recently gone through heartbreak as a unique end slate to the film.
Cadbury silk inspires couples to go far for love
Couples have been apart for a long time, courtesy Covid2019; they’ve missed anniversaries and birthdays and date nights. However, they still found cute ways to stay in touch and in love. This Valentine’s Day, Cadbury Silk is acknowledging this behaviour and in its campaign, conceptualised by Ogilvy, is helping couples with unique and original ideas to go far for love.
Galaxy’s message of self-love
Pop-culture portrays Valentine’s Day as an occasion depicting perfect couples exchanging extraordinary gifts. But contrary to popular perceptions and the many expectations associated with it, Galaxy chocolates has urged its consumers to choose the pleasure of being yourself instead of giving in to the pressure of being perfect. The films have been launched in six languages across TV and social media platforms.
Havells promotes #TheSafeLook
Havells is urging customers to create the perfect style with safe and stress-free grooming experience. The digital campaign aims to educate on various aspects of self-grooming amid the ‘new normal’ with a slew of styling themes for both male and female audiences. Kickstarting with a series of style tips and videos on various social channels, the campaign culminates into #TheSafeLook Contest. #TheSafeLook contest invites participants to share a picture of their own rendition of #TheSafeLook for this Valentine’s Day.
Kansai Nerolac gets people to ‘decode love stories’
Nerolac, in an interesting and interactive campaign, has created unique short format love stories substituting words with shade codes. Participants are encouraged to decode these stories using the Nerolaccolour palette, by clicking on the colour palette link and entering the code for the shade name, to complete the story!
Manforce Condoms bringing back the flavours of love
On the occasion of Valentine’s day, Manforce Condoms is bringing to life the wide range of flavoured condoms they offer to bring some excitement and novelty in the bedroom.
Paree’s different take on Valentine’s Day with Prince & Yuvika
Women’s hygiene brand Pareehas associated with Prince and Yuvika for Valentine's day. The couple will commemorate love, understanding and unconditional bond that partners share with #Pyarkaperiod focusing on the role of a husband in understanding their wife’s needs and making her comfortable when she experiences period cramps.
WeddingWire India takes #LoveBeyondBounds
WeddingWire India has decided to celebrate the season of love with their latest digital campaign #LoveBeyondBounds to remind people that love cannot be contained or cancelled. It just manifests itself through different versions and relationships to comfort and grow on you. WeddingWire India is encouraging people to share a photo of themselves with someone they truly love and are grateful for, on Instagram with the hashtags #WWIVdayGiveAway and #LoveBeyondBounds, and tag @WeddingWireIndia. The picture could be with anyone - from a family member to a friend, from a beloved pet to a respected mentor, from a wedding vendor partner who made your big day special to a wedding client who included you in their most special moment.
