MUMBAI: This year, Burger King is joining the cricket frenzy in India with the launch of a targeted brand campaign and a partnership with current crown-bearers and reigning IPL champions, the Mumbai Indians. Burger King has associated with the popular IPL franchise to become the exclusive category partner for the Mumbai Indians, who will proudly sport the Burger King logo as part of their outfits.

Taking forward their partnership towards a noble cause, Burger King will also initiate a program, namely “Sixes for Kings”, where it will donate meals equivalent to the number of sixes hit by Mumbai Indians players across the season to a charitable cause. Additionally, setting the tone for the IPL fever, Burger King will bring select fans closer to Mumbai Indians players through an exciting digital engagement programme at an outlet in Mumbai.

Burger King India CMO Kapil Grover says, “It has always been our endeavour to provide our customers great tasting burgers at amazing prices to as many guests as we can. And what better vehicle to spread this message than cricket which is nothing short of a religion in India.  The Indian Premier League is the most celebrated annual festival in cricket and we could not have asked for a more exciting start to our 2018 brand campaign! With this partnership, we aim to provide an opportunity for every customer to walk into our store and taste our delicious burgers at an unbeatable offer price – two crispy veg burgers for Rs 59 and two crispy chicken burgers for Rs 79.”

Excited about the partnership, Mumbai Indians spokesperson adds, “This edition of the IPL, we are endeavouring to push the boundaries to provide our fans an exciting experience through our partners. Our collaboration with Burger King adds an explosive flavour to the IPL experience, with fans getting a chance to, quite literally, taste the cricket fever. With numerous engaging opportunities and customised limited offers for Mumbai Indians fans, we are sure to have a whopper of a time with this association.”

Along with this exciting association, Burger King will kickstart its brand campaign for the year – great taste at amazing prices.

The brand TVC to promote the delicious offer is set to launch on 6 April 2018, with 10 and 15-second ad spots showcased across various channels during the IPL 2018 season; thereby reaching out to Hindi, Marathi, Punjabi, Tamil, Telugu, Kannada and Malayalam speaking audience.