Mumbai: New year’s evening is often associated with indulgence followed by a whopper of a hangover the next morning. So this new year, Burger King India has introduced the #SoberWhopper, which has been specially curated for guests to enjoy the first-hand experience of 1 January.

Conceptualised and executed by FoxyMoron (part of the Zoo Media network), the #SoberWhopper campaign will be promoted with a digital film. The brand has activated the #SoberWhopper campaign on social media. 

“Burger King as a brand has a unique way of connecting with its TG of GenZ and millennials," said Zoo Media & FoxyMoron co-founder Pratik Gupta on the brand campaign. "While most brands focus on bringing in the new year, Burger King in its signature humour and topical lens, decided to focus on the unique touchpoint of the customer’s sentiment the morning after, when all the fun and frolic is over, and all you want is great food."

“Our strategy is to constantly hack contemporary moments and culture. The #SoberWhopper was designed to ensure that no matter how hard our guests party, they can start their new year on a Whopper note," said chief marketing officer Kapil Grover.

The limited-time 'Sober Whopper' is exclusively available on the Burger King mobile app between 28 December and 5 January 2022, said the statement.