MUMBAI: In celebration of International Women's Day, DBS Bank India released a new episode of its award-winning mini-series, SPARKS, featuring brand ambassador Sachin Tendulkar. Titled 'Agents of Change', the episode traces the journey of Even Cargo, an Indian social enterprise that is paving the way for the female delivery personnel. Even Cargo is a Delhi-based enterprise that trains and employs women from marginalised backgrounds as delivery associates with some of the world’s largest e-commerce companies.
DBS Bank India ED - group strategic marketing and communications Shoma Narayanan said, “We are moving towards creating conversations and engaging customers through innovative storytelling and authentic content. Being purpose-driven has always been a part of DBS’ value system, and we aim to drive meaningful change through SPARKS."
Narayanan added, "SPARKS celebrates real-life heroes working towards creating a sustainable future, and on the occasion of International Women’s Day, we are bringing you the story of one such enterprise. Even Cargo helps women work in professions that have traditionally been inaccessible to them. We are delighted to join hands with Sachin Tendulkar for this episode of SPARKS, and are committed to championing our shared vision of gender equality.”
Even Cargo founder and CEO Yogesh Kumar said, “At Even Cargo, our endeavour is to help in the skill development of women, leading to an increase in their participation in the labor market and therefore, helping them overcome the barriers of unemployment. Women are the driving force behind our organization’s mission, and we are delighted to celebrate their contribution this Women’s Day. DBS Bank and Sachin are equally passionate about championing inclusivity, and we thank them for supporting us in our journey.”
In 2016, DBS Bank launched SPARKS, the first-ever miniseries on bankers in Asia. The last two episodes of Season 1 were inspired by Sachin’s longstanding mission of increasing access to play for less-privileged children. DBS partnered with Sachin to bring this purpose to life and together, lit a playground in the Mumbra district of Thane, transforming the lives of over 7,000 children. Since its debut, the SPARKS series has garnered more than 400 million views and over 34-million engagements from audiences across Asia.
