Mumbai: Dhani Services Ltd, a mobile app & web platform for transactional finance & primary healthcare services has launched a new campaign “Ab Plans Nahin, Payments Push Kar” featuring actor Ayushmann Khurrana.

The TVCs conceptualised and created by Leo Burnett Orchard take a humorous route showing some of the common problems people face in their day-to-day life and demonstrates how the Dhani OneFreedom card can provide efficient solutions to all these problems. It establishes the option of pushing the payment and not one’s plans.

Khurrana with his India-wide appeal and connect perfectly amplifies this message in his signature effervescent style.

Dhani chief marketing officer Ankit Banga said, “By personifying the behaviour of "Push-kar", our campaign looks to introduce India to a novel "Pay in 3" Card that allows you to keep enjoying your lives and manage your payments more efficiently. Ayushmann's charm, wit and relatability will be a great asset in this journey."

Adding further, Leo Burnett Orchard head of creative Pravin Sutar said, “While pushing the pause button on purchasing our wish-listed items may help us save some money and mind our budgets, it also keeps us from experiencing the little joys of life. With Dhani’s One Freedom Card, users can fulfill their wishes and pay later. Khurrana’s capability of connecting with people irrespective of their age, gender, income, made us believe that he’ll be the perfect person to drive home this message.”

On being part of the campaign Bollywood star, Ayushmann Khurrana said it was wonderful to witness brands like Dhani take on common financial issues and provide such fresh solutions.