MUMBAI: Dream11, India’s Biggest Sports Game has appointed Tilt Brand Solutions to conceive and create its communication programme for the much-awaited sports event in India - the IPL.

Speaking about the engagement, Tilt Brand Solutions chief business officer Rajiv Chatterjee said, “It’s great to have a brand like Dream 11 on board. The energy they have is infectious, and their willingness to experiment and take brave decisions, very motivating - just the type of brands and clients we want to partner with. We have some pretty exciting work in the pipeline and I’m sure we have a winner on our hands.”

Dream11 chief marketing officer Vikrant Mudaliar added, “Dream11, with over 5 crore users, is helping sports fans increase their engagement and connect deeper with the sport they love. Year on year, we have witnessed our highest growth during the IPL season and so naturally, it features significantly in our marketing calendar of the year; and so, Dream11 was looking for an agency that could bring a unique and refreshing perspective to Dream11’s brand proposition. In Tilt Brand Solutions, we found the desired energy, passion & commitment and the team’s combined experience and track record made them a suitable partner for us.”