MUMBAI: This exam season, Duroflex Mattresses is urging parents to pay more attention to the sleep habits of their children who are preparing for exams. The campaign #sleeptoperform, released on World Sleep Day, shines light on the exhaustion kids face while writing exams because of lack of sleep. Anil Kumble, former captain of the India cricket team has lent voice to the campaign.

Speaking about the campaign, Duroflex Mattresses director marketing Mathew Joseph said, “At Duroflex we are constantly researching on the importance of sleep and creating awareness about it. Today sleep is the first we thing we sacrifice to make more time in the day.  Our internal research showed that, almost 80% of students turn up highly exhausted to write their exam because of not getting adequate sleep in the nights leading up to the exam. Through our Sleep to Perform campaign we want parents to help their kids prioritise sleep as part of exam preparation. Truly is it the easiest revision. We couldn’t think of a more credible voice than Anil Kumble to champion our cause.”

Happy Mcgarrybowen senior creative director Naren Kaushik M said, “Parents take every precaution to ensure their kids are well prepared to take their board exams. From their diet, study time table to leisure activities; all daily activities are keenly monitored. But in the anticipation of performance in exams, sometimes they tend to overlook the most important aspect of the lot - complete sleep. We wanted to bring attention to this part of a student’s preparation for the exams as Duroflex has always believed in preparing for tomorrow, tonight.”

“As a parent to two kids who are currently going through exam season, I totally understand how important it is to support our children during this stressful period.  As a sportsperson and coach, I truly stand by the power of sleep to energise the mind and help focus. I urge all parents out there to understand the importance of sleep for the better performance and happiness of our children, this exam season. Let them rest before the test”, said Kumble.

Duroflex is a pioneer in sleep technology solutions for over five decades. With the Sleep to Perform campaign, Duroflex aims to raise awareness about the importance of a good night’s sleep amongst adults and children alike, especially during this exam season.