MUMBAI : Equentis is redefining trust in financial advisory with its IamEquentis campaign. Instead of relying on celebrities or influencers, the firm is turning to its greatest asset its employees. In response to SEBI’s ban on external endorsements, Equentis is using this moment to showcase the true experts the people who drive its success.

With a digital-first approach, the campaign leverages linkedIn & other social media platforms to highlight employee expertise through video narratives & knowledge-sharing content. By replacing external endorsements with real industry professionals, Equentis aims to build stronger investor relationships & reinforce its credibility.

“This restriction made us rethink trust-building. Our employees, CXOs, & leadership are our strongest advocates, not celebrities,” said Equentis CMO Alok Arya.

The initiative, conceived & executed entirely in-house, has driven investor engagement & business growth, positioning Equentis as more than just a service provider a trusted financial partner.