MUMBAI: While modern Indian women do not lack ambition or ability when it comes to financial conversations, many are still surprisingly uncertain and not confident. To date, the importance of financial knowledge for women has not been given its due significance. It is primarily believed and followed that men handle financial matters better and are the ones who should be in control.

Despite not being widely spoken about, the matter of financial literacy poses deep questions we need to ask ourselves today, especially in the context of gender disparity in Indian society. 

Consequently, Dentsu Impact India has partnered with fintech platform Paytm to launch an impactful social experiment – #FinanciallyEqual – that centres around this very topic. 

An experiment conducted by award-winning director Ruchi Narain, the campaign has aimed to make viewers realise that making women in India financially literate and confident is a major and crucial step on the path to practicing gender equality. The film urges the audience to separate gender from finance, while driving home the point that every one of us, regardless of gender, needs to be adequately aware about money management and the financial decisions of our lives.

You can watch the film here :