Mumbai: OWLED Media, a renowned creative marketing agency, has teamed up with CashKaro, a leading player in the online cashback and coupon industry to create three ad films focused on highlighting Cashkaro’s value proposition. The films feature Bollywood actress Genelia Deshmukh and showcases the shopping habits of three individual family members of Genelia’s onscreen family and how they can save on their spending by purchasing their products via CashKaro app.
Genelia stars alongside her family members in amusing scenarios:
1. The first film features her father's social media mishap leading to an impromptu online shopping spree, with Genelia recommending CashKaro.
2. In the second film, Genelia reminds her sister to use CashKaro while shopping for a pricey lipstick.
3. The last film showcases her husband searching for a trimmer online.
These comical narratives cleverly highlight CashKaro's benefits, offering discounts and instant cashback directly to users' bank accounts. The films playfully reinterpret the iconic tune from the popular Bollywood film "Jaane Tu... Ya Jaane Na," originally "Pappu can't dance saala," as "Pappu can't shop saala." This clever twist triggers a sense of nostalgia among the audience while also building brand awareness and introducing the audience to CashKaro’s various features.
OWLED solution strategist Tanisha Shrivastava said, “Though challenging, we successfully condensed a photoshoot, three compelling ad films, and performance marketing call-outs into a single day, thanks to our dedicated team's unwavering effort. The result was truly spectacular, leaving everyone involved thoroughly satisfied with the impressive output we achieved together.”
While speaking about the campaign, CashKaro associate director - brand & creative Zayyan Waseem said, “Being the leading Cashback & Coupons app in the industry, our aim was to make this campaign as big and make sure everyone knew CashKaro’s name and the value we provide to our users. The entire CashKaro & OWLED team synergised to make this a reality. We have put together pure tactical campaign with a brilliant creative layer as Genelia Deshmukh brought our #CashKaroAishKaro idea to life.”
