Mumbai: GM Modular, a leading manufacturer of fast-moving electronic goods, has unveiled a chirpy and innovative ad film as part of the latest #DADTESTED campaign. It features the father-daughter duo Suniel Shetty and Athiya Shetty with a narrative revolving around home automation systems that enhance comfort by personalising spaces and bring you closer to a modern and convenient lifestyle.
In this film, actor Suniel Shetty can be seen moving around the house enthusiastically and showing off his newly acquired magic skills to control lights, fans, blinds, etc. using a smartphone. Athiya is surprised to see her father operating home automation system effortlessly, and their fun banter in this third #DadTested Brand Film takes the fun quotient and congenial bond between the father-daughter duo a notch higher from the first #DadTested brand film, where Athiya had introduced Suniel Shetty to the world of home automation.
The campaign emphasises the advantages of embracing home automation, such as enhanced living experiences, advanced security features, and remote control of appliances.
Commenting on the same, GM Modular CEO Jayanth Jain stated, “We are excited to introduce this addition to the #Dadtested campaign. Through this ad film, our brand aims to convey the striking benefits of smart home automation in today’s fast-paced lifestyle: the convenience, security, and personalization features that come with it by automating tasks and creating an ambiance tailored to customers’ preferences, making daily life more comfortable, and providing greater control over home functions. One can leverage this technology to completely transform the way they interact with their homes, making it more convenient, smarter, and efficient.
There is a surge in demand for intuitive home automation tools, which will only increase in the forthcoming years. According to the Statista market forecast, the home automation market is expected to reach 52.4 percent by 2025, driven by the increasing adoption of connected technology across industries.
