Mumbai: India’s leading cycle brand, Hercules, has launched a new campaign with cricketer Rishabh Pant. Hercules stands for teamwork, friendship, and adventure. It encourages boys to team up with like-minded friends and set off on an adventure with them in the spirit of brotherhood.

Designed and executed by Ogilvy Bangalore, the latest campaign from the brand encourages boys to find and celebrate their tribe, the kind of people who understand their quests and ride along too.

Pant resonated with the brand quite well! He embodies the spirit of the brand as he has the perfect mix of youthful zest, playfulness, and adventure.

Highlighting the creative journey, Ogilvy associate creative director R Parvathy said, “Tribe plays an important role in the journey of every teenager who loves cycling. It’s the tribe that shapes them and defines their rides. It decides the nature of adventures he could take on and gives him the grit to complete them. Cycling has a deep connection with brotherhood this way. These brotherhoods and tribes are what Brand Hercules aims to celebrate through the latest campaign.”