Mumbai: Zed Black’s Manthan incense sticks has released a new TVC featuring Bollywood actor Hrithik Roshan to mark the Ganesh Chaturthi festival.

The actor who is the face of the brand conveys the message to believe in the deeper connection with oneself through the catchphrase ‘Manthan Zaroori Hai’ in the ad film.

“We have created the dhoop sticks range for the evolving consumer who needs positive vibrations in the environment," said Mysore Deep Perfumery House (MDPH, Zed Black) director Ankit Agrawal. "Manthan dhoop sticks can be commonly used for your pious daily puja ritual, aromatherapy & home fragrance or meditation. Our dhoop (bambooless) sticks range is handcrafted with purest, organic herbs and dipped in natural essential oils".

“Agarbatti consumption increases by about 40-50 per cent during the festive season, as this is the time when the nation celebrates and prays together. We believe the demand will grow during this festival season also," added Agrawal.

Manthan dhoop batti  is an exclusive offering from the house of MDPH that are free from charcoal for the discerning consumers looking for bambooless dhoop sticks or dhoop batti, said the brand. The company also has set a strong global footprint with exports to over 40 countries like the US, Brazil, Ethiopia, Netherlands, Australia, Malaysia in six continents.